Next LIMA Webinar to Discuss Food, Beverage Licensing

Stephen Reily and Cara Bernosky, co-founders of IMC Licensing, will host this week's LIMA webinar on food and beverage licensing.

In "Unique Aspects of Food and Beverage Licensing," Reily and Bernosky will offer a roadmap for both existing food and beverage brands and licensors looking to enter the food and beverage market. IMC Licensing have managed programs for Duncan Hines, Rand McNally, Valvoline, Dole, Wrigley, Oscar Mayer and Chiquita.

To register for the March 17 session, visit www.licensing.org. Webinars are free for LIMA members and $99 per session for non-members. For more information, contact Christina Attardo at [email protected] or 646-744-3741.

Upcoming LIMA webinar series topics will include the "green" side of licensing, challenges and opportunities in emerging markets and effective social media strategies for licensors and licensees.