"Naruto" Lands McDonald's Happy Meal Promotion

Viz Media has partnered with McDonald's to launch a "Naruto"-themed Happy Meal promotion throughout Latin America.

Consumers who purchase a McDonald's Happy Meal will be able to collect one of four figures—Naruto, Sasuke, Rock Lee and Gaara.

The promotion premiered in February in Mexico and is running now in Costa, Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama. In April, the branded Happy Meals will arrive in Argentina, Brazil, Chile, Columbia, Paraguay, Peru, Uruguay and Venezuela.

"We're extremely excited to feature Naruto with the Happy Meal brand as we feel that it speaks to the new generation of McDonald's customers," says Gonzalo Ferreyra, vice president of sales at Viz Media. "Happy Meals are enjoyed by millions around the world every day and to launch this campaign with such a staple in the lives of so many families means a lot to the Naruto franchise. The popularity of the animated series has exploded throughout Latin America, where it is seen in more than 16 territories and we're sure McDonald's customers will look forward to collecting these fun premiums."