Jelly Belly Signs WIT Beverages for Soda Line

Candy brand Jelly Belly will launch a new gourmet soda line with new licensee WIT Beverages, according to The Licensing Company.

The sodas are expected to launch at grocery, mass and specialty retailers during the second half of 2009.

"We enjoy seeing our brand interpreted into such fantastic product areas around the world, all with the Jelly Belly jelly bean DNA at their heart," says Vu Myers, licensing manager for Jelly Belly Candy Company.

TLC has worked with Jelly Belly since 2006, acquiring licensed deals for the brand in merchandise such as apparel, health and beauty products, home fragrances, gift accessories, crafts and publishing, as well as Jelly Belly bean-flavored food products.