Food Partners Add SpongeBob, Dora to the Menu

Nickelodeon & Viacom Consumer Products has scooped up a number of food and beverage deals for SpongeBob SquarePants and Dora the Explorer throughout Europe.

Brands4kids has signed for a range of SpongeBob SquarePants-branded foods for Austria, Germany and Switzerland. The range features low-fat, low-salt and high-fiber snacks and breakfast foods, including a fruit snack, crunchy muesli with pineapple and white chocolate flakes, chocolate milk mix with vitamins and calcium, popcorn and chips.

In France and Belgium, licensee United Biscuits has rolled out new packaging and a new recipe for its Dora the Explorer biscuits. The range is sold under United Biscuits' BN brand.

The U.K.'s juice bar Boost Juice is giving away Dora the Explorer-themed cups with orders for healthy children's smoothies. Also in the U.K., Edible Arrangements will supply Dora-branded fruit bouquets at its Web site www.ediblearrangements.co.uk. Edible Arrangements has also signed a similar deal with SpongeBob SquarePants. Additionally, NVCP U.K. has renewed its major deal with Nestle for a range of Dora the Explorer fromage frais.

Lastly, in Germany, NVCP has signed a deal for a range of Viva-branded cash cards with partners petaFuel in cooperation with Schwäbische Bank and MasterCard International. The deal covers two types of cash card—a prepaid MasterCard Viva and a Viva cash card with no age restrictions.