Acamar Films Teams Up with Ferrero

In a deal first announced by License Global last September, “Bing,” Acamar Films’ global preschool show, has partnered with global chocolate confectionery specialist, Ferrero, to bring Bing Kinder Easter eggs to Italy for the first time. 

The exclusive collection of Kinder Grand Surprise Bing 150g Easter eggs are now available in retailers across Italy, supported by in-store activations. As part of the promotion, there is a physical and digital surprise available when children open the Bing egg. By scanning the Bing toy, families can unlock the character and bring it to life with Kinder’s Applaydu app. One of the top apps for children in Italy, Applaydu is a free-to-download app that offers stimulating and entertaining games that can develop their skills and unlock their creativity, in a family-friendly, safe and controlled environment. 

The Kinder Surprise eggs contain the taste of Kinder chocolate plus a surprise and toy in every egg.  

“We are very proud to be partnering with Ferrero and their internationally recognized and loved Kinder brand,” says Kirsty Southgate, director, experiential and promotions, Acamar Films. “Bingsters in Italy are able to engage with Bing in a fun new way with the Kinder Grand Surprise toys and we look forward to seeing their reaction.” 

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First launched in Italy in 2018, “Bing” has experienced success there thanks to a multi-platform distribution strategy and robust licensing program in collaboration with Maurizio Distefano the Evolution of Licensing. All 104 Italian episodes of “Bing” are available to watch on Rai Yoyo, Disney+, DeA Junior, Vodafone TV, Amazon Prime Video, TIMVision, a dedicated Bing YouTube channel and the all-in-one Bing app, Bing: Guarda, Gioca, Impara.