September 14, 2022
has partnered with chocolate confectionery specialist,
, to bring “
”
Kinder Easter eggs to Italy for the first time.
The deal will see an exclusive collection of Kinder Grand Surprise Bing 150g Easter eggs launch in 2023 in Italy, supported by in-store activations. As part of the promotion, there will be a physical and digital surprise available when children open the Bing egg. By scanning the Bing toy, children can unlock the character and bring it to life with Kinder's Applaydu app. Applaydu is a free-to-download app which offers stimulating games for children.
“We are very proud to be partnering with Ferrero and their internationally recognized and loved Kinder brand,” says Kirsty Southgate, director, experiential and promotions, Acamar Films. “Bingsters in Italy will be able to engage with Bing in a fun new way with the Kinder Grand Surprise toys and we look forward to seeing their reaction.”
First launched in Italy in 2018, all
and are also available to watch on Rai Yoyo, DeA Junior, Vodafone TV, Amazon Prime Video, TIMVision, a dedicated Bing YouTube channel and the all-in-one Bing app, Bing: Guarda, Gioca, Impara.
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