The “Bing” characters will join storytime sessions at the zoo.

License Global

March 17, 2023

2 Min Read
Promotional image for Bing's takeover of the Chester Zoo.
Promotional image for Bing's takeover of the Chester Zoo.Acamar Films

Acamar Films, independent production and distribution company responsible for the animated series, “Bing,” has formed a new collaboration with Chester Zoo, the U.K.’s popular charity zoo, to launch a new “Bing” experience for families with young children.

Between April 17 and May 26, visitors to Chester Zoo will enjoy a range of activities inspired by the award-winning preschool series, including a self-led activity trail and interactive storytime sessions. 

Along the “Bing” trail, little ones will meet the rare Sumatran tiger cubs born at the zoo in January, discover what warty pigs eat, learn how endangered tree kangaroos climb, practice flapping their arms like a hornbill and make noises like a critically endangered orangutan. 

Bing and Flop costume characters will join zoo conservationists for the storytime sessions which will run at intervals throughout the day in the zoo’s Madagascar Basecamp, offering young visitors a chance to learn more about some of the 27,000 animals Chester Zoo is home to. 

“Bing is a curious explorer, keen to discover all that he can about the world around him,” says Kirsty Southgate, director, experiential and promotions, Acamar Films. “Bringing young children and their families an entertaining and educational experience such as this will not only serve the conservation aims of Chester Zoo but also enthrall and inspire visitors.” 

Related:Acamar Films Taps France Télévision Distribution as French Licensing Agent for ‘Bing’

“As a world-leading conservation and education charity, we’re always finding new ways to connect young children with nature,” says Dominic Strange, commercial director, Chester Zoo. “Bing, with his enthusiastic approach to the natural world, is a great way to highlight some of the incredible species we share our planet with, inspiring a whole new generation of conservationists.” 

The collaboration with Chester Zoo follows Acamar Films’ successful partnership with ZSL London Zoo in 2021 and complements the ongoing Bing experiences at Alton Towers Resort and Gulliver’s Theme Park Resorts, creating special days out for Bingsters and their families. 

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