Moonpig, a U.K.-based online greeting card and gifting platform has announced the launch of a wine collection in partnership with Virgin Wines, as part of its ever-expanding gifting proposition.
The Virgin Wines partnership is the first of its kind “shop in a shop,” launch at Moonpig. Wine aficionados or gift shoppers are guided to a specific Virgin Wines area on the site where they can browse a highly curated range. The selection starts at an entry level price point, going all the way to luxury gift sets and cases for those looking to impress.
“We partnered with Virgin Wines, a well-known authority in wines, to help us curate a range we know will satisfy all of our customers,” says David Rimmer, commercial director, Moonpig. “The range consists only of the best reviewed customer favorites and wine connoisseur recommendations, so our customers can trust that any wine they buy with us will be the best quality and deliver with a bang. This new range, matched with our unparalleled selection of 27,000 card designs – including designs from our own in-house team as well as independent publishers and designers – makes Moonpig a real one stop shop for any gifting occasion.”
The first list of exclusive products includes a Fincas del Sur Malbec in a wooden gift box, an Italian Superstar Wines Gift Set (6 bottles), a Château Dame de Montrose Saint-Estèphe in an elegant leatherette gift box packaged with accessories and a French Red Duo, an Aussie Wine Duo, a Bordeaux & Rhone Red Wine Trio and a French Wine Trio packaged in wooden boxes.
“We've long admired Moonpig and are delighted to be working with them on this exciting and innovative partnership,” says Jay Wright, chief executive officer, Virgin Wines. “Both businesses are committed to delighting customers with outstanding quality and value and we are sure this beautifully packaged range will prove to be extremely popular. We are looking forward to a long and successful relationship with the whole Moonpig team.”