WBCP Signs Fashion and Beauty Deals for Tweety

Warner Bros. Consumer Products has signed European deals for Tweety placing it firmly in the fashion and beauty business. Tweety is set to make an entrance in the beauty sector with a perfume and cosmetic range from Selectiva, owner of the Aquolina brand. The new range is being launched to retailers this month. The deal follows the signing of French celebrity Cathy Guetta who has partnered with WBCP to create Tweety by Cathy Guetta, a Tweety-inspired fashion and accessories collection.

The Selectiva collection includes an eau de toilette perfume, body milk, shower gel, body powder and body balm.

"The agreement with Selectiva represents for Tweety the entrance into the beauty sector at a high level," says Maurizio Distefano, WBCP general manager Italy and agent markets. "Aquolina has perfectly understood the spirit of the Tweety brand and they have produced a comprehensive product range which is perfect for the target consumer." 

Tweety also has global apparel deals with Zara and H&M, as well as regional deals with partners including Original Marines, Flik Flak, De Agostini, Nestlé, Polaroid and Benetton. Additionally, there are strong sales of retro T-shirts through Los Angeles-based Junk Food.