USTA Serves Up Fashion in NYC with Heidi Klum

The U.S. Open tennis championships has begun in Flushing, N.Y. and for the first time, the United States Tennis Association is offering U.S. Open-branded apparel and related merchandise in NYC.

The organization partnered with Team Retail Solutions to open up US Open SoHo, a pop-up store to give fans who cannot attend the Grand Slam event a chance to purchase the exclusive merchandise. Some of the items available for purchase are limited edition U.S. Open t-shirts designed by “Project Runway” host and model Heidi Klum, the U.S. Open Breakpoint DVD board game, a vintage Tad Davis clothing line and co-branded U.S. Open products by Under Armour.

The USTA says the push for offsite merchandise sales in NYC is just the beginning of a project they want to expand nationally in 2009.

Besides the Soho store, exclusive U.S. Open merchandise is also available at Saks Fifth Avenue, Ralph Lauren, airport kiosks and Madison Square Park.

The U.S. Open Soho store, which will be open until Sept. 10, will also have autograph signings with Hall of Fame tennis journalist Bud Collins and American tennis star Ashley Harkleroad.