Slides combine design elements from both brands.

License Global

July 3, 2023

1 Min Read
Taco Bell x Crocs Mellow Slides
Taco Bell x Crocs Mellow SlidesTaco Bell, Crocs

Taco Bell is teaming up with Crocs for the first Mellow Slide limited-edition collaboration.

Inspired by Taco Bell’s signature colors, black and purple, the Taco Bell x Crocs Mellow Slides feature an ombre-like fade with “Live” and “Más” imprinted separately in white within each footbed.

“This collaboration delivers on what both of our brands do best – listening to our fans and bringing their ideas to life in fun and unexpected ways,” says Heidi Cooley, chief marketing officer, Crocs. “We know it doesn’t get much better than kicking back in comfort with a Cheesy Gordita Crunch, so pairing our Mellow Slide with Taco Bell is the perfect combo.”

This isn’t Taco Bell’s first foray into the licensing space. In 2019, Taco Bell opened up a Taco Shop hotel gift shop in its Palm Springs pop-up hotel, The Bell: A Taco Bell Hotel & Resort, serving up swimwear, sunglasses, life-size sauce packet pool floats and more gear to enjoy poolside while offering the same items online for those to enjoy from afar. Last year, the fast food chain released a limited-edition treat with Milk Bar.

“Like Taco Bell, Crocs is all about tapping into culture and allowing their passionate fans to express themselves,” says Taylor Montgomery, U.S. chief marketing officer, Taco Bell. “We tapped into that link between the two brands, and we’re pumped to be able to share this exclusive Taco Bell x Crocs Mellow Slide with our fans. We’re always looking for unexpected ways to give back to our Rewards Members and giving them early access to order their own pair of slides feels perfect as everyone gears up for the summer.”

Related:‘Minecraft’ x Crocs: Playing in the Sandbox

The slides are available now.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like