Playboy Lingerie Line to be Revealed on Valentine’s Day

This Feb. 14, Playboy Enterprises will unveil a new sophisticated and sexy lingerie collection, Playboy Intimates White Label, in the U.S, Canada and Puerto Rico.

Panties Plus, a worldwide manufacturer of intimate apparel based in New York City, was recently awarded the license to distribute Playboy Intimates White Label in department stores. Panties Plus products are sold in over 30,000 retail locations throughout the U.S. and Canada. The company focuses on intimate apparel for the junior, missy and full-figure markets.

“Intimate apparel is an extremely important part of our licensing business and brand identity,” says Adrianna Chinnici, vice president of global licensing, Playboy Enterprises. “Experts in lingerie design, Panties Plus is the right partner to develop a cutting-edge collection and establish Playboy lingerie as a fashionable brand at retail.”

The new intimates line, expected to include bras, panties, corsets, bodysuits and sleepwear in silk, satin and lace fabrics, will range from $15 to $78.

Playboy Enterprises' licensed products currently generate more than $850 million in retail sales in over 150 countries. The company’s products include men’s and women’s fashion apparel and accessories, underwear, swimwear, footwear and cosmetics, as well as home furnishings and entertainment offerings.