Korea's JaJa Hits Europe with Fashion, Accessories

Korea-based Cocaban has launched a fashion and accessories licensing program in Europe for its girls' lifestyle character JaJa.

JaJa's European partners already include Leomil Fashion in France and Seven and Marbel in Italy. Lines will feature seasonal apparel, fashion accessories, sport bags, stationery and gifts based on the fun- and sport-loving girl and her lazy pet dog, Dding. JaJa is already featured in Italy's monthly Ragazza Moderna magazine for young women, on Facebook and at www.playjaja.com.

JaJa is represented in Europe through g.l.a.m. and TeamWorks.