Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
May 24, 2021
License Global is presenting its latest addition to the License Global Live series of webinars. This time, it’s all about the Food & Beverage category.
French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs … these are just some of the creations that happen when food and beverage brands tap into the world of collabs. The real shock: they all sold out within minutes. This shows just how powerful these unique and unexpected marketing strategies can be when timeless food brands team up with new partners, creating the latest pop culture buzz.
The webinar will dive into how companies in the food and beverage industry are bending the rules when it comes to limited-edition drops and creating new product extensions that surprise and delight.
Ordering Up: How F&B is Feeding Limited-Edition Drops
May 27, 2021 @ 9 a.m.-10 a.m. PST
Daniel Avener, Chief Executive Officer, MDR Brand Management
Ernie Savo, senior director, global licensing and business development, The Hershey Company;
Jen Levin, brand licensing manager, North America, Mondelez International; and
Julian Baek, associate brand manager, Popsicle, Unilever.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Fendi Launches Premium Chupa Chups Lollipop HolderFeb 26, 2024
Licensing International, Sports & Fitness Industry to Hold 2nd Annual SummitFeb 26, 2024
RHS, Radley Intro Horticulture-Inspired Handbags, AccessoriesFeb 26, 2024
Igloo Coolers Releases Special-Edition Looney Tunes Lunch BagFeb 26, 2024