WowWee Multiplies the Magic of the Got2Glow Fairies Brand

WowWee has announced major expansions to its Got2Glow Fairies brand. To celebrate International Fairy Day, WowWee is launching the Got2Glow Baby Fairy Finder, two Got2Glow Fairy Pet Finders and a Find the Glowing Fairies Roblox game. Building off last year’s success of the Got2Glow Fairy Finders, the additions help kids explore and discover more virtual fairies than ever before. 

The Got2Glow Baby Fairy Finder is a smaller variation of the original, with over 20 new baby fairies to find and collect. The enchantment continues with the Got2Glow Fairy Pet Finder, with 40+ fairy pets to collect in each jar and over 80 fairy pets to collect in total. All new Got2Glow Fairy Finder toys are compatible with one another and allow for trading of all different types of fairies.   

In addition, WowWee’s Find the Glowing Fairies game by popular Roblox game creator, Gamefam (Twilight Daycare and the forthcoming My Avastars: RP), is launching on Roblox, expanding the Got2Glow universe beyond physical play. The online game will recreate the real-life magic of finding fairies, with various in-game environments to explore and a variety of fairies to collect.   

“We were inspired by the passion for our Got2Glow Fairy Finder and knew we had to continue building upon this excitement,” says Sydney Wiseman, vice president, brand development and creative strategy, WowWee. “We listened closely to our fanbase when expanding this line to ensure we provided even more magical play. Now the Got2Glow brand offers something for everyone – whether you want something more portable to take on the go, more fairies to collect and find, or desire a whole new type of fairy altogether. You can even find fairies in the metaverse, so we’re truly delivering on our brand promise of experiencing the magic of finding fairies everywhere!”   

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Further adding to the Got2Glow universe, WowWee has tapped Striker Entertainment to build a lifestyle licensing program around the brand. The program will initially focus on publishing, home décor, health and beauty and party goods.