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December 6, 2021
WowWee’s Got2Glow Fairy Finder gives kids the ability to find and catch more than 100 virtual fairies across three electronic jars. Popular response from consumers has persuaded WowWee to name Striker Entertainment as its premiere global licensing agency to represent the Got2Glow Fairy Finder brand for a strategic licensing program.
“WowWee continues to bring cutting-edge technology to toys allowing kids to create their own magic and it’s simply enchanting,” says Meagan Renner, brand manager, product development, Striker Entertainment. “Having worked on Fingerlings together, Striker is thrilled to continue its partnership with WowWee on this exciting IP. Our strategy is to spearhead a refined, yet strong, licensing program with companies that are magic makers – those additive in creating a captivating universe for kids and their fairies.”
"We have been completely overwhelmed by the positive response we’ve received since launch and are so excited to create even more magic with our partners at Striker Entertainment, as they help us expand with product offerings Got2Glow fans are sure to love,” says Sydney Wiseman, vice president, brand development and creative strategy, WowWee.
The focus of the program will first target publishing, home décor, health and beauty and party goods.
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