“WowWee continues to bring cutting-edge technology to toys allowing kids to create their own magic and it’s simply enchanting,” says Meagan Renner, brand manager, product development, Striker Entertainment. “Having worked on Fingerlings together, Striker is thrilled to continue its partnership with WowWee on this exciting IP. Our strategy is to spearhead a refined, yet strong, licensing program with companies that are magic makers – those additive in creating a captivating universe for kids and their fairies.”
"We have been completely overwhelmed by the positive response we’ve received since launch and are so excited to create even more magic with our partners
The focus of the program will first target publishing, home décor, health and beauty and party goods.
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