Popular video game franchise to get feature film treatment.
Lionsgate is teaming with producers Avi and Ari Arad to adapt Gearbox Software's blockbuster video game "Borderlands" into a tentpole feature film.
The action role-playing, first-person shooter video game, which is set on the frontier of a sci-fi universe, is created and developed by Gearbox Software and published by 2K, a wholly owned label of Take-Two Interactive Software.
Over the past six years, the franchise has sold more than 26 million copies games worldwide.
The Borderlands film creative team will be led by producers Avi and Ari Arad (Iron Man, Spider Man, The Amazing Spider Man, X-Men, Ghost Rider and Blade).
"We believe that we've brought together the right partners, the ideal creative team and the perfect property to launch a new motion picture tentpole for a global audience," says Rob Friedman and Patrick Wachsberger, co-chairs, Lionsgate Motion Picture Group. "Part of our strategy in entering the game space under Peter Levin has been to source new brands with built-in audiences that will translate into great films and television shows. The 'Borderlands' games don't pull any punches, and we'll make the movie with the same in-your-face attitude that has made the series a blockbuster mega-franchise."