Broadway and screen star brings her distinct voice to personalized digital birthday greetings.

License Global

March 21, 2023

1 Min Read
Promotional image for the Idina Menzel SmashUp video ecard.
Promotional image for the Idina Menzel SmashUp video ecard.American Greetings

Tony-Award winner, singer, actress, songwriter, designer and philanthropist, Idina Menzel, has unveiled a new, personalized birthday SmashUp video ecard. Available through the American Greetings and Blue Mountain websites and on the American Greetings and Blue Mountain ecards apps for iPhone and Android, the Idina Menzel SmashUp follow previous Dolly Parton and Cookie Monster SmashUp ecards. 

The SmashUp gives a nod to a Broadway production, complete with an outside marquee featuring the recipient’s name in lights. The camera then pans to Menzel on a theater stage where she starts singing and is soon joined by four dancers in retro dance attire. The birthday recipient’s name is center stage, in flashing lights and in a movie poster font. With more than 1,000 names available, Idina personally sings a happy birthday greeting with the customized name and age set to the tune of the theme song from the 1980 film,“Fame.”  

“Idina is a powerhouse talent, and we are honored to have her join the SmashUps family,” says Rob Matousek, executive director, direct to consumer business, American Greetings. “Whether on the stage or screen, Idina radiates such joy, and collaborating with her to bring that to life in a digital greeting card was memorable for all.” 

Related:American Greetings Debuts Cookie Monster Smashup Video E-Card

“Connecting with fans is one of the most rewarding aspects of my career and for people to now have an opportunity to send personalized birthday greetings from me takes it to a whole new level,” says Menzel. “I love the idea that I will be a part of celebrating someone’s special day, helping make their birthday a little brighter.” 

SmashUps are available on Americangreetings.com, Bluemountain.com and on the SmashUps and Blue Mountain ecard app. They can be shared via email, text or on social media.  

 

Read more about:

American Greetings

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like