American Greetings Unveils Idina Menzel Smashup Video Ecard

Broadway and screen star brings her distinct voice to personalized digital birthday greetings.

March 21, 2023

Promotional image for the Idina Menzel SmashUp video ecard.American Greetings

Tony-Award winner, singer, actress, songwriter, designer and philanthropist, Idina Menzel, has unveiled a new, personalized birthday SmashUp video ecard. Available through the American Greetings and Blue Mountain websites and on the

American Greetings

and Blue Mountain ecards apps for iPhone and Android, the Idina Menzel SmashUp follow previous

Dolly Parton

and

Cookie Monster SmashUp

ecards.

The SmashUp gives a nod to a Broadway production, complete with an outside marquee featuring the recipient’s name in lights. The camera then pans to Menzel on a theater stage where she starts singing and is soon joined by four dancers in retro dance attire. The birthday recipient’s name is center stage, in flashing lights and in a movie poster font. With more than 1,000 names available, Idina personally sings a happy birthday greeting with the customized name and age set to the tune of the theme song from the 1980 film,“Fame.” 

“Idina is a powerhouse talent, and we are honored to have her join the SmashUps

family,” says Rob Matousek, executive director, direct to consumer business, American Greetings. “Whether on the stage or screen, Idina radiates such joy, and collaborating with her to bring that to life in a digital greeting card was memorable for all.”

“Connecting with fans is one of the most rewarding aspects of my career and for people to now have an opportunity to send personalized birthday greetings from me takes it to a whole new level,” says Menzel. “I love the idea that I will be a part of celebrating someone’s special day, helping make their birthday a little brighter.”

SmashUps are available on Americangreetings.com, Bluemountain.com and on the SmashUps and Blue Mountain ecard app. They can be shared via email, text or on social media.