American Greetings Debuts Cookie Monster Smashup Video E-Card

Cookie Monster fans can now send and receive a personalized birthday greeting in a new SmashUp video e-card from the furry blue monster himself. Available globally through the American Greetings and Blue Mountain websites as well as through the SmashUps apps for iPhone and Android, the e-card features Cookie Monster’s familiar voice and voracious appetite for his favorite chocolate chip cookies. 

The SmashUp was created to ensure the font, set and designs were all reminiscent of the “Sesame Street” TV show. It opens with the signature green double doors of the Sesame Street brownstone apartment stoop with an announcer saying the letter and number personalized by the card sender with the recipient’s first initial and age. Cookie Monster then appears behind the familiar brick wall, proudly introducing himself and explaining that today is a very important day. With more than 1,000 names available, he goes on to personally wish a happy birthday with the customized name and age of the recipient and sings a birthday song set to the tune of the famous “C Is For Cookie.” Cookie Monster is later joined by a medley of birthday gifts and party hats, all singing in unison for the loved one’s special day. 

“Sesame Workshop and American Greetings have been partners for more than 20 years,” says Rob Matousek, executive director, direct-to-consumer business, American Greetings. “And we’re so excited to extend that partnership to our digital business. Cookie Monster is such a cherished member of the ‘Sesame Street’ family and bringing his SmashUp to life has been a highlight of our work together.” 

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“We know that fans have a deep, personal connection with the ‘Sesame Street’ characters, and now fan-favorite Cookie Monster can be part of your special birthday celebration,” says Gabriela Arenas, senior vice president, global products licensing, Sesame Workshop. “We’re thrilled to expand into new categories with our long-time collaborators, American Greetings, to have the beloved ‘Sesame Street’ friends help make fond, fun and furry memories for the young and young-at-heart.”