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Netflix Unveils D2C Merch Shop

A direct-to-consumer merchandise shop is the latest offering from the streaming giant.

According to a blog post by Josh Simon, vice president consumer products, Netflix, the streaming giant is expanding its properties with the drop of a direct-to-consumer destination, The new destination combines curated products and storytelling in a shopping experience. will drop exclusive limited editions of apparel and lifestyle products tied to its shows and brand on a regular basis. Among the items debuting this month are streetwear and action figures based on the anime series, “Yasuke and Eden” as well as limited-edition apparel and decorative items inspired by “Lupin” in collaboration with the Musée du Louvre. 

For the launch today, has introduced a collection of anime-inspired collectibles from a group of up-and-coming designers: Nathalie Nguyen, Kristopher Kites and Jordan Bentley.

More products will be released in the future, including exclusives from “The Witcher” and “Stranger Things” as well as new Netflix logo-wear from Japanese fashion house BEAMS.

These limited-edition items join the assortment of consumer products Netflix has made available through licensing partners. will first be available in the U.S. before expanding into other countries around the world in the coming months.

“We’re thrilled to give fans a new way to connect with their favorite stories and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” says Josh Simon, vice president, consumer products, Netflix.

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