Valvoline to Brand Hose Line

HoseTechniques has teamed up with Valvoline to create a variety of original equipment manufacturer hoses in both silicone and rubber.

The Valvoline-branded hoses will be available at automotive parts retailers, automotive catalogs, Internet retailers, speed shops and car/part dealerships across the U.S.

"We see great potential in leveraging the Valvoline brand's already strong presence in the world of racing, the Do-It-For-Me channel and to their own Valvoline Instant Oil Change centers, thus expanding the brand's reach into replacement parts," says Cara Bernosky, IMC Licensing president and co-founder.

Valvoline products span a wide range of automotive lubricants, transmission fluids, gear oils, hydraulic lubricants and many more available in more then 100 countries.

IMC Licensing represents Valvoline and others, including Kraft Foods, Wm. Wrigley Jr. Co. and Lenox.