Taffy, Mike Young Become Moonscoop Under Global Rebrand Effort

Moonscoop, Taffy Entertainment and Mike Young Productions are reorganizing under the common global brand name Moonscoop for worldwide operations for properties including Geronimo Stilton, Tara Duncan, Dive Olly Dive! and Twisted Whiskers

The Taffy Entertainment brand, which handles distribution, licensing and consumer products, and production brand Mike Young Productions will now use the Moonscoop name. The move reflects, and is intended to capitalize on, the synergy between its television production, sales, licensing and merchandising and new media departments worldwide, the company says.

Additionally, and reflecting the importance of the U.S. market to Moonscoop, chief executive Nicolas Atlan will move from Paris to the U.S. office in September this year, as executive chairman for Moonscoop's U.S. business. In Los Angeles, he will work alongside co-chief executives Mike Young and Bill Schultz, and president Liz Young. 

Atlan's presence in the U.S. aims to create stronger collaboration among the operating units across the globe, including extending the presence of the company's current slate of programming as well as developing new series and forging new partnerships. He will also be charged with building the profile within the U.S. of Moonscoop's French programming.

Chief executive Axel Dauchez will remain in the Paris office overseeing operations across the group with executive chairmen and founders, Benoit di Sabatino and Christophe di Sabatino. Laurent Billion, chief operating officer for Europe, and Lionel Marty, president of worldwide distribution, will also remain based in Paris.

Meanwhile, Moonscoop has appointed Brigitte Legendre Benloulou as director of consumer products for French-speaking markets. She joins from TF1.

Benloulou will report to Cynthia Money, president of worldwide consumer products and marketing at Moonscoop, and work with Sebastien Fillion, licensing manager for Franc,e in the Paris office.

"It is a logical step for us to present a single brand to the global industry as our operations across television production, sales and licensing work in parallel to extend the presence of our properties across all platforms and media," said Christophe di Sabatino and Benoit di Sabatino in a joint statement.