Sears and LL Cool J Team Up for New In-Store Brand

Sears, Roebuck and Co are launching a new line of streetwear clothing they will be producing in partnership with rapper and actor LL Cool J. The first rollout is expected in 450 Sears stores this fall, with more stores to follow by the holiday season.

Sears says the LL Cool J line represents "an ongoing commitment to increase our relevance in the apparel industry," and will include clothing in the juniors, kids, and young men's categories, with plans to expand into accessories.