In the new role, Margherita Vecchio will work to increase Sanrio’s presence across the EMEA region.

EUROPE–Sanrio has tapped Margherita Vecchio to join its EMEA licensing division as international licensing manager, a newly-created role.

Prior to Sanrio, Vecchio held a variety roles at Italian TV channel Boing and The Smiley Company. In her new role, she will be based in Sanrio’s Milan office and will work across selected EMEA territories and projects.

“I am glad to increase the team in EMEA,”  says Simon Gresswell, chief operating officer, Sanrio. “Margherita’s infectious enthusiasm and ambition will add to our growth in the region.”