Fluid Brands Says Hello Kitty

Fluid Brands, set up by licensing veteran Andrew Lane and former Manchester United licensing supreme Tom Howgate, has been signed by Sanrio as UK licensing agent for Hello Kitty across all categories.

Lane says: “Hello Kitty is a fabulous brand that has been under developed in the UK. We’re already talking to potential licensees and believe that the growth sector for the brand is in teens, tweens and young adults – and even older people with the right product.”

Libby Grant, formerly with Disney in the UK, joins the Fluid Brands team in August as account director for Hello Kitty.