European Firms on Board for Brand Licensing Europe

More than 20 European brand owners are exhibiting at this year’s Brand Licensing Europe in London in October, a 38 percent jump on last year’s show and the biggest European turn out since it launched 10 years ago.

More than half of the companies are new exhibitors—Bohem Press and Paule Marrot Editions will be located in the Art, Design and Image Licensing Zone; 24IP Law Group will be offering guidance to visitors in the Advice Centre; while IMAB Masterpieces, Kangaroo Island, Preziosi Group, Rainbow, Renault Merchandising, Sekiguchi Europe BV, Telescreen Distribution & Licensing, TOEI Animation and Vipo Land, will be on the main floor.

Together, the European exhibitors will showcase more than 100 properties across categories.

The show, which takes place at the Olympia on Oct. 1 and 2, is also gearing up for an increase in European visitors.

“Our European-hosted buyers program was a massive success last year bringing a 36 percent increase in the number of senior buyers from major retailers such as El Corte Ingles, Auchan, Carrefour France and Toys “R” Us Netherlands,” says Jon Gibson, event manager. “This year, we plan to increase those numbers further by extending to key retailers in Eastern Europe. As the licensing market continues to grow throughout Eastern Europe, so will the number of local buyers. The importance of these buyers to brand owners will increase significantly over the next few years, which is why it’s essential to get them on board now.”