Cherokee Brand Debuts in Israel

Van Nuys, Calif.-based apparel line Cherokee recently expanded its reach into Israel through one of the country’s largest retail chains, Shufersal.

“We are very proud of our recent launch in Israel,” says Mark Nawrocki, executive vice president, brand development for Cherokee.  “The Cherokee Brand is now licensed in 30 countries and is sold in over 3,000 locations. While we continue to build our brand with our existing partners, we look forward to our upcoming launches in India with Arvind Mills and Spain with Grupo Eroski.”

The Cherokee apparel line is owned by the licensor of the same name. The company specializes in family apparel, fashion accessories and footwear, home furnishings and recreational products, and owns other brands, such as Sideout and Carole Little.  Shufersal operates 226 stores throughout Israel.