Brando Enterprises Selects Brand Sense Partners

Brand Sense Partners was recently appointed to handle licensing and merchandising of the Marlon Brando name and likeness, according to Brando Enterprises.

Brand Sense Partners plans to extend the branding opportunities for the Brando name, as well as ensure partnerships accurately and appropriately reflect the brand.

"We have already begun mapping out our strategy to include a multi-tiered program that will ensure his brand stays relevant with current audiences and that future generations will properly understand Mr. Brando's lasting contributions to American consciousness and culture," says Ramez Toubassy, president of Brand Sense Partners.  "There are very few personas that have the ability to transcend time, race, gender and geography such as Marlon Brando. We are thrilled to be working with the trustees to ensure his place in history is never forgotten."