BrandAdventure Opens Doors in Charlotte

A new business strategy and branding development firm BrandAdventure has launched in Charlotte, N.C., spearheaded by Steve Boguski, a former vice president of licensing for NASCAR.

BrandAdventure is a joint venture of Boguski's Newbury Partners and John Thompson's advertising agency KMT Creative Group. Thompson will serve as chief operations officer of BrandAdventure.

"Typically, companies have had to go to one agency for business strategy and platform development needs; and another agency for brand development and advertising needs," says Thompson.  "BrandAdventure is breaking the mold by offering both of these service categories to our clients."

BrandAdventure will provide services such as business strategy, marketing, advertising and licensing.