Bradford Licensing to Expand Aspen Brand

Outdoors brand Aspen is seeking expansion in various merchandise categories through its agent Bradford Licensing.

The Aspen brand, founded in the 1940s, is looking for partners to brand parkas, boots, sweaters, shirts, pants, as well as ski and snowboard equipment.

Meanwhile, Aspen Jewelry and Watches was recently granted the worldwide license to use the Aspen name on its collections. The company recently launched its newest luxury timepiece the Aspen One. The Aspen One, retailing for $38,900, is offered in four-color combinations of 18-karat white or rose gold and includes a compass and other unique features for Aspen skiers.