September 20, 2023
Crayola and Mrs. Bloom’s, an importer and distributor of fresh-cut flowers, have announced the launch of Crayola Flowers, a collaboration that reimagines how consumers can shop with a purpose and nonprofits can raise funds for their causes.
Uniting color, creativity and kindness, Crayola Flowers is a platform developed by Mrs. Bloom’s, through which consumers can purchase colorful blooms with a portion of proceeds from every sale donated to a participating nonprofit of their choice.
“Mrs. Bloom’s and Crayola believe in the profound impact that color and kindness can have on the world,” says Oren Shapiro, partner, president, Mrs. Bloom’s. “Crayola Flowers is an innovative business model that empowers consumers and nonprofits to spread cheer, inspire kindness and affect change through the joy of giving and receiving flowers.”
“We are dedicated to helping parents and educators raise creatively alive children because we believe these children will grow into innovative adults,” says Warren Schorr, senior vice president, business development, global licensing and experiences, Crayola. “Our collaboration with Mrs. Bloom’s not only extends our brand into the flower industry but, more importantly, furthers our mission by supporting nonprofits and consumers who share our passion to make this world a better, brighter place.”
Geared toward nonprofit fundraising administrators, the Crayola Flowers platform enables any nonprofit – from national organizations and their local chapters, to schools, animal shelters, historical societies, religious groups and more – to create and share their custom flower shop with anyone passionate about their cause. Proceeds donated to the organization can range from 10% to 50% or more depending on which of the three fundraising options the nonprofit chooses. The platform also provides fundraising administrators a suite of tools to make creating, sharing, managing and tracking fundraisers easy.
Mrs. Bloom’s sources all the flowers from responsible growers around the world and ships via FedEx directly to consumers in the continental U.S.
“With Crayola Flowers, we are sowing the seeds of change and nurturing the growth of positive impacts that reach far beyond beautiful petals and stems,” says Ari Shapiro, partner, marketing director, Mrs. Bloom’s. “We’re not just sending beautiful, fresh bouquets, we’re also educating consumers about organizations whose work likely benefits someone they know and love, reinforcing the idea that kindness can flourish in even the simplest gestures.”
Watch: Warren Schorr, senior vice president, business development, global licensing and experiences, Crayola, speaks on the power of the brand and its licensing program.
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