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April 6, 2018
The Sharpe Company has secured an array of lifestyle licensees for the Polaroid brand.
First, British designer gift company Wild & Wolf will launch a collection of Polaroid stationery, as well as a gift range that includes personalized coasters, magnets, drinkware and novelties in Europe, North America and Australia.
In Europe, Fipotex is planning to launch a range of Polaroid apparel for men and women at specialty retailers.
Meanwhile, Bioworld Europe will create and apparel and accessories for distribution in Europe, the U.K., Russia and the Middle East.
Finally, Stone Kids will also launch a range of menswear at French retailers Jules and Kiabi and will expand their range into women’s and kids this summer.
Additionally, a global traveling exhibition that documents Andy Warhol’s work in Polaroid pictures has been on display in Australia and Germany and has spawned a book of never-before-seen Polaroid pictures taken by the artist and his friends.
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