Igloo Powers on the First ‘Sonic the Hedgehog’ Collection

Igloo has unlocked its first 16-bit collaboration: a special-edition "Sonic the Hedgehog" Playmate cooler inspired by the classic video game and the world-famous blue blur himself. The new "Sonic the Hedgehog" Green Hill Zone Little Playmate is available now on Igloo's website. Additionally, Igloo will release an expansion pack of its "Sonic the Hedgehog" Cooler Collection later this year.  

"With our exciting 'Sonic the Hedgehog' gaming cooler collaboration, we're speeding video game fans right down memory lane at Sonic speed," says Adrienne Berkes, vice president, marketing, Igloo. "Going super retro, the 'Sonic' Playmate perfectly captures the nostalgia of the universally loved Sonic the Hedgehog game, plus it's coming out right ahead of Sonic's birthday, June 23 – the perfect way to celebrate the 16-bit icon with cold refreshments at-the-ready."  

"This collaboration with Igloo solidifies how 'Sonic the Hedgehog' goes beyond the limits of solely video games," says Alex Gomez, senior director, licensing, SEGA of America. "Fans want to experience their favorite blue hedgehog on and off the screen, and the nostalgic 16-bit Sonic Playmate cooler offers a great option to bring the Sonic lifestyle with you. "  

Igloo designed the "Sonic the Hedgehog" Little Playmate cooler with colorful artwork throughout the tent-top lid that showcases snapshots of the Green Hill Zone, the very first level in the entire "Sonic the Hedgehog video game series. This 7-quart personal-sized cooler can fit up to nine standard 12-ounce cans. Later in 2023, Igloo will expand the special-edition "Sonic the Hedgehog" Cooler Collection to include another Playmate cooler, a softside cooler and stainless-steel drinkware.   

Related:How Igloo is Making Coolers, Cooler