Products of Change to Present ‘New Era of Licensing’ at Brand Licensing Europe

Products of Change will present a new licensing era at Brand Licensing Europe (BLE) next week. Developed in partnership with Kids Industries, as well as Netflix and The LEGO Group, the Sustainability Framework Maturity Tool is said to be a signaling gun for a new era of industry transparency and reporting.

“The Sustainability Framework Maturity Tool is designed to be the industry sustainability benchmarking tool,” says Gary Pope, co-founder, Kids Industries. “We’ll be using cutting-edge technology to collect and process the data with clear and transparent reporting designed to help every business in our wonderful industry keep moving ahead in their unique sustainability journey.”

During a special panel session at BLE, the Maturity Tool will be unveiled live on Friday, Oct. 6, 9:30 a.m.-10 a.m.

“As we know, The European Union has made its intention to reach Net Zero by 2050 very clear, with heavyweight policy, such as the European Green Deal and the Corporate Sustainability Reporting Directive to back it all up,” says Helena Mansell-Stopher, founder, Products of Change. “Across the EU, Extended Producer Responsibility laws will impact the way in which products are not only packaged but handled throughout their entire lifecycle, while the introduction of the Digital Product Passport is going to set whole new standards for supply chain transparency and traceability. Those who can get the jump on these advancing changes now are going to find themselves light years ahead when the new requirements come into full force in the next couple of years.”

Related:Open-Source Sustainability: Products of Change Launches a Framework for Greener Brands

Joining the Products of Change Innovation Zone at BLE, Fabacus will showcase its Digital Product Passport technology – a QR code that arms customers with all the product information they need to make an informed purchase. Developed in partnership with the ethical fashion brand, Nobody’s Child, the DPP gives customers a full view of the impact areas along each garment’s journey to the shelf.

“As a member of Products of Change, we’re delighted to be playing an active role at BLE, introducing our new Digital Product Passport initiative, building from our core product catalog proposition,” says Jonathan Baker, chief commercial officer, Fabacus. “With a meeting space in the Green Pavilion, we’re looking forward to speaking with brand owners, manufacturers and retailers about this exciting initiative as well as sharing more widely in one of the BLE seminar slots at the License Global Theatre on the afternoon of Thursday, Oct. 5, where Fabacus, Products of Change and Compare Ethics will invite you all to learn more and what it means to you.”

Related:Brand Licensing Europe 2023 Content Agenda Announced

Further conversation will be brought to the show this year via Mattel, Pure Table Top, Smiley, Liverpool Football Club and Wastebuster.

Products of Change Activity at Brand Licensing Europe:

Wednesday, Oct. 4

4:30 p.m. Members Drinks at the POC stand D120

Thursday, Oct. 5

2:30-3:30 p.m. Paper Roundtable – join the POC paper workstream members, such as The LEGO Group, DK Books and many more, as they discuss the impact of paper products and how collectively we can look to reduce this impact over the coming years.

4:30 p.m.  License Global Theatre – Fabacus showcases its pioneering Digital Product Passport technology in conversation with Products of Change and Compare Ethics.

Friday, Oct.6

9:30 a.m. License Global Theatre – POC Partner Maturity Index showcase in conversation with Kids Industries, Netflix and The LEGO Group.

Register for your free ticket for Brand Licensing Europe.