Green will take to the stage in the License Global Theatre at noon on Thursday, Oct. 5.

License Global

September 12, 2023

3 Min Read
Thea Green MBE, Nails.INC
Thea Green MBENails.INC

Brand Licensing Europe (BLE) has announced Nails.INC founder, Thea Green MBE, as the event’s Day Two keynote. BLE has also announced its full content agenda for the event.

Green launched Nails.INC in 1999 and it is now one of the U.K.’s leading and multi-award-winning British beauty brands, turning over $137 million in 2021.

Renowned for its first-to-market attitude, Nails.INC was the first U.S.-style nail bar to open in the U.K. and introduced many to the idea of experiential retail. Nails.INC has also nurtured licensing collaborations with the likes of Victoria Beckham, Marks & Spencer’s Percy Pig, Velveeta, Magnum ice creams, Alexa Chung, Diet Coke, The Summer I Turned Pretty and Fruit Loops.

At Brand Licensing Europe, Green will join License Global’s Ben Roberts for a fireside chat covering:

  • Trends driving the unstoppable growth of the health and beauty industry

  • How to successfully deliver retailtainment and brand engagement in-store

  • Nails.INC’s growth plans at home and abroad

  • Tips for surviving the rollercoaster that is retail, including the role of brand partnerships as a differentiator and tool for attracting new customers

  • How to select the best/right licensing partners and how a great partnership can exceed the sum of its parts

“It’s such a privilege to speak at BLE – this will be our first year attending as a brand and I’m so looking forward to being a part of this event,” says Green. “Nails.INC have really embraced collaborations in recent years as we’re finding that it’s such a great way to entice and engage new and existing customers. Our collabs have gone from the crazy Velveeta cheese-scented polish and stickers, to the No. 1 toy brand, Squishmallows, to our more recent Froot Loops scented neons.”

Related:Brand Licensing Europe 2023 Content Agenda Announced

Green will take to the stage in the License Global Theatre at noon on Thursday, Oct. 5. BLE takes place Oct. 4-6 at London’s ExCeL. Visitors can register for free for Brand Licensing Europe 2023.

“Valued at $427 billion, the global beauty industry is huge and on an unstoppable growth trajectory,” says Ella Haynes, event director, BLE. “The ‘lipstick effect’ is a well-known economic predictor, and it appears this has helped the beauty industry to be pandemic-proof and cost-of-living immune.

“Health and beauty licensing is also a growing market. Licensing International valued it at $12.34 billion in 2022, up 7% year on year and accounting for 4% of the entire global licensing industry. Thea Green has been innovative across both sectors for years – her keynote will be an inspirational watch for brands, retailers and manufacturers.”

The news follows the announcement that BLE’s opening day keynote will be “Passing GO: Bringing the world’s #1 board game to life”and will feature Matt Proulx, vice president, LBE, Hasbro, and David Hutchinson, chief executive officer, The Path Entertainment Group.

Last week, Brand Licensing Europe confirmed a host of new exhibitors, a new Licensee Pavilion and Advice Centre, while thousands of exhibitor and visitor meetings have been requested and visitor and retail registrations tracking ahead of last year.

Register for your free visitor ticket for Brand Licensing Europe 2023.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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