Velveeta, Nails.INC to Launch Cheese-Scented Nail Polish

Kraft Heinz is known for doing unusual food collaborations, like last year’s Kraft Mac and Cheese Ice Cream. Velveeta has announced the launch of its first nail polish collection in partnership with Nails.INC – the Velveeta Pinkies Out Polish, which includes a nail polish duo and nail stickers. The collab furthers the brand’s latest creative platform, “La Dolce Velveeta,” about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure.  

The Velveeta Pinkies Out Polish is made in partnership with beauty brand, Nails.INC, and includes cheese-scented red and yellow nail polish duo in “Finger Food” and “La Dolce Velveeta,” plus “That’s La Dolce Velveeta” nail stickers. 

“Velveeta is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy – nail polish,” says Kelsey Rice, senior brand communications manager, The Kraft Heinz Company. “Our Velveeta Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living ‘La Dolce Velveeta’ by living pinkies out.” 

The creamy shades are formulated in Nails.INC long-wear formula and patented wide hugging brush. The Velveeta Pinkies Out Polish, which includes cheese-scented red and yellow nail polish duo and nail stickers, are available exclusively on Amazon.com and NailsInc.com while supplies last.