Percy Pig Gets Nails.INC Collection

This Christmas, two British brands are collaborating for the first time. British nail brand Nails.INC is teaming up with Percy Pig to introduce to the market a scented nail duo. 

This is the first time in Percy’s 30-year history that he has collaborated with another brand. The Percy Pig team at Marks & Spencer have been working closely with Story.1888, The Point.1888’s creative marketing sister agency, for a year now exploring brand partnership strategy, noise making campaigns, licensing and more. 

“It has been a lot of fun working with team Percy,” says Martin McLaughlin, director, strategy and co-founder, Story.1888. “What other brand has the kind of reach and iconic status that Percy does? The ideas just flow with this one and the opportunities for how Percy can now branch out into more categories and emerge in more areas of our homes and lifestyle will be very exciting to see.” 

“Working closely with Martin and Sarah at Story.1888 has allowed us to really push our thinking for what is possible for Percy Pig, now and in the future in terms of how we retain Percy’s iconic status,” says Sophie Jacobs, brand and marketing manager, M&S Foods. 

This partnership with Nails.INC has launched exclusively at Marks & Spencer stores nationwide and online.  

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“For us it was an absolute dream to work with such an iconic brand like Percy Pig,” says Thea Green, founder, Nails.INC. “We’ve had a long-standing relationship M&S Beauty and working with Story.1888 really helped bring the collaboration to existence - we are looking forward to seeing where this partnership will go.”