Maserati and Barbie Announce Collaboration

Italian luxury brand, Maserati, has unveiled a collaboration with Mattel and Barbie. The brands, known by their personality and signature style, have partnered to create a luxury car, inspired by the Barbiecore phenomenon, which License Global reported on in August. 

The Maserati Grecale, the Italian House's newest SUV, has been selected by Barbie to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event. 

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one recently unveiled as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer's holiday launch soirée in Los Angeles. For this U.S. exclusive, a part of the sales price will benefit the Barbie Dream Gap Project, an ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.   

Barbie’s Maserati Grecale was designed under the Trident’s Fuoriserie customization program, which aims to give car lovers an outlet to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste. 

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This Fuoriserie Maserati Grecale is a Trofeo version featuring a 530-hp V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the car with fine acid-yellow lines, inspired by the Trident’s racing heritage. 

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat. Its black interior features full-leather seats, dashboards, carpets and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.