Maserati and Barbie Announce Collaboration

Mattel

and Barbie. The brands, known by their personality and signature style, have partnered to create a luxury car, inspired by the Barbiecore phenomenon, which

License Global

reported on in August. 

The Maserati Grecale, the Italian House's newest SUV, has been selected by

Barbie

to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event. 

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one recently unveiled as one of the 2022

Neiman Marcus

Fantasy Gifts at the luxury retailer's holiday launch soirée in Los Angeles. For this U.S. exclusive, a part of the sales price will benefit the Barbie Dream Gap Project, an ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.   

Barbie’s

This Fuoriserie Maserati Grecale is a Trofeo version featuring a 530-hp V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the car with fine acid-yellow lines, inspired by the Trident’s racing heritage. 

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat. Its black interior features full-leather seats, dashboards, carpets and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.