Maserati and Barbie Announce Collaboration

The House of the Trident unveils a new edition of its luxury SUV – Grecale – designed with Barbie. 
License Global

October 27, 2022

Maserati Grecale in Barbie Pink.
Maserati Grecale in Barbie Pink.Maserati

Italian luxury brand, Maserati, has unveiled a collaboration with

Mattel

and Barbie. The brands, known by their personality and signature style, have partnered to create a luxury car, inspired by the Barbiecore phenomenon, which

License Global

reported on in August. 

The Maserati Grecale, the Italian House's newest SUV, has been selected by

Barbie

to match her multi-faceted lifestyle ranging from a business meeting to a glamourous event. 

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally: one recently unveiled as one of the 2022

Neiman Marcus

Fantasy Gifts at the luxury retailer's holiday launch soirée in Los Angeles. For this U.S. exclusive, a part of the sales price will benefit the Barbie Dream Gap Project, an ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.   

Barbie’s

Maserati Grecale was designed under the Trident’s Fuoriserie customization program, which aims to give car lovers an outlet to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste. 

This Fuoriserie Maserati Grecale is a Trofeo version featuring a 530-hp V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the car with fine acid-yellow lines, inspired by the Trident’s racing heritage. 

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat. Its black interior features full-leather seats, dashboards, carpets and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge. 

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