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OmniPeace Seeks to Expand Brand—and Raise Awareness—Through Licensing
Mary Fanaro’s OmniPeace announced seven new licensing partners set to manufacture products for a nationwide expansion of the OmniPeace brand in the United States, with the goal to reach a full range of consumers. OmniPeace, founded by Mary Fanaro
April 6, 2018
2 Min Read
Mary Fanaro’s OmniPeace announced seven new licensing partners set to manufacture products for a nationwide expansion of the OmniPeace brand in the United States, with the goal to reach a full range of consumers. OmniPeace, founded by Mary Fanaro in 2005 to address extreme poverty via the distribution and sale of branded consumer products donates 25 percent of all profits to Millennium Promise. Its mission is to raise awareness of extreme poverty in sub-Saharan Africa and galvanize support for Millennium Promise, the nonprofit organization founded by economist and global anti-poverty crusader Dr. Jeffrey Sachs.
The wide range of OmniPeace licensed products are set to extend from high-end boutiques such as Kitson, Scoop, Lounge, and Fred Segal to specialty and mid-tier distribution channels like Sears, Kohl’s, Fred Meyer, and Delia’s. This will complement the efforts of the initial strategy, which was to launch the brand in high-end boutiques to establish credibility with the use of fine fabrics and design, then expand from there. Growing from a T-shirt line, OmniPeace now has evolved to a full-scale merchandising program that includes apparel, headwear, tote bags, jewelry, novelties, and chocolate.
Among the new licensees:
Brokedown is manufacturing women’s headwear and scarves and hit specialty boutiques worldwide Feb. 10.
Jerry Leigh is manufacturing juniors’ and tween girls’ apparel including Ts, fashion tops, knit and woven tops/bottoms, lounge bottoms, including fleece and polar fleece items, set to be in-store at Kohl’s, Fred Meyer, and Sears by the end of February.
Junk Food will be manufacturing kids’, tween girls’, juniors’, and men’s tops, sweatshirts, hoodies, and loungewear/underwear for specialty distribution, set to be in Delia’s in March and specialty boutiques by mid-May.
Signorelli continues to manufacture women’s fashion Ts for high-end retail locations such as Kitson, Lounge, Scoop, Fred Segal, M. Fredric, and Brown’s London.
C&D Visionary is set to deliver magnets, stickers, key chains, wrist cuffs, and buttons for delivery in March 2008. C&D Visionary’s presence is currently at Hot Topic, Claire’s, Spencer Gifts, and additional music and gift shops.
All-Star is set to deliver men’s and women’s headwear including hats/lids featuring their trademarked pro-pocket that will carry an OmniPeace donor card for consumers to keep as a token of their contribution toward Millennium Promise. Specialty headwear retail chain HatWorld/Lids is set to house the product, among other specialty retail stores, in spring 2008.
Lucas Design has manufactured and donated limited-edition OmniPeace bracelets to be sold exclusively at Kitson.
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