Wrangler and Fender Drop Second Legendary Collection

Inspired by Wrangler’s strong ties to music, the collaboration celebrates self-expression with limited-edition guitar accessories and prints.

License Global

March 31, 2023

2 Min Read
Black corduroy catsuit from the Wrangler x Fender Collection.
Black corduroy catsuit from the Wrangler x Fender Collection.Wrangler

Worldwide denim brand, Wrangler, and guitar manufacturer, Fender Musical Instruments Corporation, have announced a second global launch of their exclusive collaboration featuring denim looks and new guitar accessories. License Global announced the companies’ initial collaboration last April. 

“Once again we’ve teamed up with Fender to release this new collection as a timeless tribute to the artists and legends who have shaped music and denim into what it is today,” says Holly Wheeler, vice president global marketing, Wrangler. “Wrangler is honored to celebrate the heritage behind these limited-edition collectibles as we pay homage to daring artists with vintage-inspired patches and bold graphics.” 

The second Wrangler x Fender collaboration features a variety of men’s and women’s long-sleeve and short-sleeve graphic tees, as well as staple denim jackets and vests in a variety of washes and finishes with durable stitching and striking details. The women’s line spotlights bold patterns and washes, including a black corduroy catsuit as well as eye-catching metallic and leopard print jeans. The collection also resurrects the bestselling men’s jacket featuring Fender’s logo on authentic Wrangler denim. There are also guitar accessories in the new Wrangler x Fender Collection, including gold-stitched straps crafted in Wrangler denim, denim-wrapped 3-ply hardshell guitar cases featuring the iconic Wrangler pocket design and classic Fender tortoiseshell 351 shaped picks for easy gripping. 

Related:Brixton and Fender Release Limited-Edition Fashion Collection

Top and jean from the Wrangler x Fender collection.

“It is a privilege to collaborate once again with a celebrated brand like Wrangler that values creativity and individuality,” says Richard Bussey, vice president, accessories, lifestyle and licensing, Fender. “Integrating iconic Wrangler elements especially into the new accessories collection, from guitar cases to straps and picks, was an exciting experience. We hope our latest collection inspires players, music lovers and beyond to incorporate unique elements into their personal style, both on and off stage.” 

The second launch of the Wrangler x Fender men’s and women’s line is available on Wrangler.com, Fender.com and in key retailers including Boot Barn, Urban Outfitters, Wiseman’s Western and specialty boutiques. 


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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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