April 21, 2022
“Wrangler and Fender each have origin stories rooted in the creation of practical and functional products,” says Holly Wheeler, vice president global marketing, Wrangler. “As denim styles have evolved over the years through fits, finishes and function, the driving role guitar-driven music has played in fashion is undeniable. We’re excited to have these two American icons join together to launch the Wrangler x Fender collection as we honor the artists and legends who have inspired us and celebrate with the fans who have been moved by the music.”
The Wrangler x Fender launch campaign features several notable faces from the music industry, including model Georgia May Jagger, country artist and songwriter Orville Peck, and country artist Stephanie Quayle.
“As trends in music and fashion continue to evolve, Fender remains at the forefront of championing new soundtracks to match new styles,” says Richard Bussey, vice president, accessories, lifestyle and licensing, Fender. “Through partnering with Wrangler, Fender can inspire musicians, creatives and fashionistas alike. At its core, both music and fashion are about expressing your truest self. The exclusive Wrangler x Fender Collaboration forms a tightly woven bond between the music and fashion industries, inviting all generations of creatives to celebrate their personal flair.”
The Wrangler x Fender collection of styles features details designed to fit every musical preference, including vintage-inspired graphic T-shirts, fringe and paisley prints. The collection also features patched, distressed and classic denim with built-in guitar pick sleeves. Wrangler and Fender fans can also look forward to an expansion of the collection later this summer, which will include unique guitar accessories featuring authentic Wrangler denim and materials.
The co-branded accessories include straps, cases and picks and will be available on Fender.com and select dealers globally. The Wrangler x Fender hero collection launching today is available on Wrangler.com, Fender.com and in stores including Nordstrom, Boot Barn, Cavenders, Buckle, Urban Outfitters and Free People.
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