Collaboration marks third partnership and features 12 new unisex pieces.

License Global

November 9, 2022

1 Min Read
Brixton flannel jacket alongside a Fender Jaguar.
Brixton flannel jacket alongside a Fender Jaguar. Brixton

Southern California-based lifestyle brand, Brixton, has launched a new collection in collaboration with Fender to celebrate the 60th anniversary of the Jaguar guitar.

The Brixton x Fender 60th Anniversary Jaguar Guitar Collection features Brixton’s flannels, graphic T-shirts, headwear and more. The Jaguar’s unique shape and chrome details served as inspiration for Brixton’s design team, while all product names are derived from elements of the guitar’s features. 

“We’re excited to be partnering with Fender for the third time,” says Davide Mattucci, vice president, brand marketing, Brixton. “There is so much synergy between our two teams and our companies’ approaches to product. For us, this collaboration was a no-brainer and we can’t wait to once again help champion the spirit of rock-n-roll alongside the legends at Fender.” 

“The synergy between Brixton and Fender only gets stronger as we hope to inspire musicians and creatives alike through our continued collaborations,” says Richard Bussey, vice president, accessories, lifestyle and licensing, Fender. “Our shared ethos of bringing music, creativity and innovation to the forefront of design – along with a storied history of welcoming together diverse cultures and creators – is a special moment for us especially as we celebrate the 60th Anniversary of the Jaguar guitar.” 

Related:Wrangler Jeans and Fender Collaboration Celebrates 75 Years of Cultural Heritage

The Brixton x Fender 60th Anniversary Jaguar Guitar Collection features 12 unisex pieces in multiple colorways including a flannel jacket, hoodie, tees and hats. 

The full collection is available for purchase at Brixton.com and Fender.com, along with select wholesale partners. The collection will be available in the U.S., Canada, Europe, Australia and Japan.  

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License Global

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