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Walmart Welcomes Latino Apparel Brands

Chucho and Palomita, new young men's and juniors' Latino clothing brands, have rolled out at select Walmart stores across Arizona, California and Texas.Both brands are featuring selections of original and vintage tees under the Roma, Casa Luker, Lulu and

April 6, 2018

1 Min Read

Chucho and Palomita, new young men's and juniors' Latino clothing brands, have rolled out at select Walmart stores across Arizona, California and Texas.

Both brands are featuring selections of original and vintage tees under the Roma, Casa Luker, Lulu and La Central labels.

Chucho and Palomita were created by Molly Robbins, a Mexico City native. She has secured exclusive rights to use trademarks and vintage art from a number of Latino companies, as well as creating her own designs. Both brands are manufactured by DLI and are distributed by West Coast Novelty. WCN also has relationships with NFL, NBA and MLB.

In other Walmart news, the retailer plans to begin selling 3-D televisions leading up to the holiday shopping season. Other retailers such as Best Buy, Sears and Amazon.com have already begun carrying 3-D TVs.

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