Jem, Awake Secure Twilight, Transformers Apparel Deals

Fashion programs for the upcoming release of The Twilight Saga: New Moon and recently premiered Transformers: Revenge of the Fallen have been secured with Jem Sportswear and its high-end women's division Awake.

Summit Entertainment, producer of the Twilight movie franchise, is working with Awake to produce an exclusive New Moon-inspired women's apparel line for Nordstrom's BP. brand, as well as a window launch at Kitson on Oct. 15. The clothing line will include high-end tees, tanks, tunics, leggings, dresses, jackets and hoodies. The Twilight Saga: New Moon will debut on Nov. 20 in theaters nationwide.

DreamWorks' and Paramount's recent Transformers sequel, in association with Hasbro, teamed up with Jem Sportswear and Awake for a men's, women's, boys' and girls' apparel collection. The line recently launched at Kitson on June 15. A mid-tier boys' tee line based on the property's classic design and the new movie is also planned to hit larger retail outlets nationwide.

Meanwhile, Jem Sportswear and Awake also signed a licensing deal with Live Nation to design a "Summer of Love" promotion with Target. The collection, celebrating the 40^th anniversary of the Woodstock Festival, launched at Target stores on June 15.

Other upcoming lines include one based on Twentieth Century Fox's upcoming Avatar (Dec. 18) and another featuring iconic Time magazine covers. The Time-themed apparel collection will be showcased in August at MAGIC.