Jamba Juice Debuts Branded Apparel

Licensee Headline Entertainment has rolled out the first line of Jamba Juice-branded apparel at mass and specialty retailers, as well as online. A separate launch will follow this summer at Jamba Juice stores.

The apparel line ($12 to $22) includes T-shirts, a hooded sweatshirt, canvas tote bag and two different style hats for men, women and kids.

"Headline Entertainment has created apparel that speaks well to the fun, hip, 'California Cool' side of our brand," says Susan Shields, chief marketing officer of Jamba Juice. "Customers can enjoy their favorite activity while wearing a part of one of their favorite brands—Jamba Juice.  It's a great way to gain additional brand exposure. The launch of this line helps reinforce our position as an active, lifestyle brand and by virtue of the distribution outlets in which we will have a presence; it exponentially expands the reach of our brand to many more current as well as future customers."

Jamba Juice's licensing program includes a toy blender from Think Wow Toys, frozen novelty products from Oregon Ice Cream and frozen smoothie kits from The Inventure Group.