Hybrid Apparel Tests Pennzoil, Quaker State Tees at Retail

Pennzoil- and Quaker State-branded T-shirts by Hybrid Apparel are currently in test stages at retailers, including Sears, Target, Kohl's and JCPenney.

In addition, Hybrid Apparel will roll out a line of button-down work shirts and skull caps featuring both brands in winter 2010/2011.

"Hybrid is doing a great job of maintaining the rich historical essence of the Pennzoil and Quaker State brands while making them fun, fashionable and on-trend," says Elisha Joffe, account executive at Nancy Bailey & Associates, which brokered the deal. "We are thrilled to be working with an industry leader who has great experience in licensing. Hybrid is proving themselves to be a dedicated partner, by hitting the ground running and achieving success early on in the program."