FUBU Debuts New Suit Line

The suits will be sold under the FUBU and Platinum FUBU brands. Items in the collection from Karako feature the latest designs and high-quality fabrics, with a unique lining and new FUBU red lapel pin.

“Our consumer is constantly evolving and so must our brand,” says Daymond John, founder, FUBU. “Our goal is to celebrate the FUBU lifestyle on every level and having Karako with three generations of experience as a partner will help us achieve that level of quality our consumer has come to expect from us.”

Created by Shark Tank’s Daymond John in his basement, the FUBU brand is enjoying an incredible resurgence based on a series of collaborations with companies like Urban Outfitters, Puma, Mitchell and Ness, and a new junior’s collections coming later this year to Forever 21.

FUBU has made a strong push in licensing in recent years. Company executives has

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in the U.S. in part because of the use of its licensing potential. The FUBU license is managed by Brand Liaison.

“This is a perfect time for a revitalization of this iconic brand through strategic licenses and collaborations,” says Steven Heller, president, Brand Liaison. “The success of these recent programs demonstrates the continued strength of the FUBU brand in today’s marketplace. The brand continues to resonate with its consumers.”