"Dive Olly Dive!" Swims into Apparel, Footwear Deals

Taffy Entertainment and Mike Young Productions' "Diver Olly Dive!" has inked new deals for apparel and footwear.

Kids with Character has signed on to create a line of outerwear, swim, sportswear, T-shirts, hats, headbands and sunglasses based on the 3-D CGI animated preschool series. And, Wiesner Products was tapped to market a line of athletic and beach footwear, boots, sandals, slippers and slipper socks.

"Dive Olly Dive!" airs in the U.S. on PBS' Sprout.