Brandgenuity Lines Up Atari Apparel Partners

Soon the classic gaming brand Atari will appear on various lines of apparel to be sold at specialty retailers nationwide this spring, including Hot Topic, Urban Outfitters and Spencer Gifts.

Atari's agent Brandgenuity has signed Changes for men's tops, Jerry Leigh for junior's apparel, Chaser Merchandising for junior's apparel, BioWorld for headwear and accessories and Briefly Stated for sleepwear and loungewear. In Canada, Brandgenuity has signed NTD for apparel and J-Corp for loungewear.

This past fall, New York-based Brandgenuity was chosen to represent Atari in North America.