BOSS and NFL Expand Collection

BOSS has again joined forces with the National Football League (NFL) to expand the BOSS x NFL merchandise collection. Launched earlier this year, the latest evolution of the collaboration includes a new assortment of exclusive lifestyle products for football and fashion fans alike.  

Arriving in time for the start of the season, the distinctive attire from the latest BOSS x NFL expansion offers sweatshirts, vests, jackets, joggers and more – all showcasing the colors and graphic logos of both American Football Conference (AFC) and National Football Conference (NFC) teams. 

This launch includes an expanded list of 22 teams that are represented in the capsule. As with the last collection, Trey Laird and his agency, Team Laird, led the creative direction of this latest BOSS x NFL collaboration, putting the spotlight on a diverse group of NFL players. These include Kansas City Chiefs quarterback, Patrick Mahomes; Trevon Diggs, cornerback for the Dallas Cowboys and Damar Hamlin, safety for the Buffalo Bills.  

The new assortment introduces accessories, such as a belt bag made in coated nylon embellished with a logo-clad inner lining and a football-shaped zip pull. It also includes team-branded swim trunks as well as single-jersey boxer briefs. 

Related:Taking Sport and Art Brands into Mainstream Fashion

The BOSS x NFL collection will be available on NFLshop.com/hugoboss, BOSS.com, BOSS retail stores and at select national and international retailers.